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Instagram: Share Your Brand not Only Your Lunch
Happy 1 year anniversary to Instagram on being bought by Facebook for $1 billion dollars. In today’s social media focused world, we’re constantly being bombarded with messages, advertisements, and...
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Tag Your Way to Instagram Success
Since my last blog post explaining why an organization should join Instagram, the next step is illustrating how to dominate this visual platform by using hashtags. While hashtags are supported by most...
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6 Ways Nonprofits Can Use SnapChat
I’ve been writing about how non-profit organizations can leverage social media for quite a while. The industry, as a whole, has truly matured in 2013 in its ability to use the platforms available to...
View ArticleWhat Digital Marketing Will Look Like In 2015
As an industry, digital marketing is experiencing a major transformation. Every aspect of the industry is being tied back to data. Data is everywhere. It’s the backbone of every marketing campaign...
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Is it Possible to Market with a Goal to Break the Internet?
For digital marketers, success is sometimes defined when content goes viral. The elusive term is a goal that many attempt, few actually succeed. Why? Probably because forcing something to go beyond its...
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Bricks, Clicks and Cash From E-Commerce and Storefronts
By now, e-commerce is already an integral component of the consumer economy. While e-commerce is already an accepted means for shopping and conducting business, some people still are uncertain of the...
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Adding Social Media to the Supply Chain
Is A Lack of Presence on Social Media Impacting the Supply Chain? If you had to ask supply chain executives about social media, they’d probably get stuck somewhere after the word social. Why? Their...
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Using Social Media to Self Diagnose is that What the Doctor Prescribed?
There’s no question that social media is a powerful tool. It has helped many fields in providing valuable information and timely content to the masses. Even in industries that are highly regulated,...
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Hunting Rare Pokemon and Marketing to Millenials
In one of the strangest and most interesting digital trends in recent times, people across the generational divide (from all walks of life) are playing the hottest augmented reality game Pokémon Go. In...
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Social Media and Adulting
Chances are if you spend any time at all on social media you’ve seen the hashtag #adulting. This usually denotes the subject doing something they feel is grown up, like making a frozen pizza and doing...
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Emotional intelligence the secret sauce to great social media marketing
A few years ago, if someone suggested that emotional intelligence (EI or IQ) was the secret to social media marketing success, they would be considered borderline crazy. Today, as the noise on social...
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The Science of Personal Branding in the Age of Social Media
Photo by rawpixel.com on Unsplash The Internet has brought us all closer together than we ever have been before. That means that people you would never have met otherwise before the Internet are in...
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How Cats Always Seem to Win the Internet?
Why is the Internet obsessed with cats? Back in ancient Egypt, they were worshipped as sacred guardians of the afterlife. It turns out they have not forgotten this. Today cats expect to be worshipped...
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Fake Social Media Accounts
We’ve all experienced it. You get a friend request on Facebook for someone you are already friends with. You check and you are friends with them but this is a new account with the same photo and almost...
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How the Movies Reflect the Social Media Habits of Millennials
When was the last time you saw a movie in theaters? By statistics, it was likely within the last year, maybe even within the last few months. Although many of us love to veg out on the couch and binge...
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Bricks, Clicks and Cash From E-Commerce and Storefronts
By now, e-commerce is already an integral component of the consumer economy. While e-commerce is already an accepted means for shopping and conducting business, some people still are uncertain of the...
View ArticleClik here to view.
Adding Social Media to the Supply Chain
Is A Lack of Presence on Social Media Impacting the Supply Chain? If you had to ask supply chain executives about social media, they’d probably get stuck somewhere after the word social. Why? Their...
View ArticleClik here to view.
Using Social Media to Self Diagnose is that What the Doctor Prescribed?
There’s no question that social media is a powerful tool. It has helped many fields in providing valuable information and timely content to the masses. Even in industries that are highly regulated,...
View ArticleClik here to view.
Hunting Rare Pokemon and Marketing to Millenials
In one of the strangest and most interesting digital trends in recent times, people across the generational divide (from all walks of life) are playing the hottest augmented reality game Pokémon Go. In...
View ArticleClik here to view.
Social Media and Adulting
Chances are if you spend any time at all on social media you’ve seen the hashtag #adulting. This usually denotes the subject doing something they feel is grown up, like making a frozen pizza and doing...
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